Students learn how to start, operate and grow an auto detailing or mobile auto detailing business. Knowing the "business side" of operating and managing your auto detailing and reconditioning business is just as important as the actual hands on methods and procedures.

Some of the things covered on the first day are:

• Creating a Business Plan
• Permits & Licenses Needed
• Social Media Marketing
• Advertising on Google
• Facbook Ads
• Website Creation and SEO
• Mobile Detailing Setup
• How to Use ChatGPT
• Referral Programs
• Customer Retention Programs
• Pricing Your Services
• Branding Your Business
• Types of Insurance Needed
• Obtaining Customer Reviews
• Email & SMS Marketing
• Working From Your Home or Shop
• Upselling Ceramic Coatings
• Setting Up Your Google Profile
• Hiring Subcontractors
• Much More!

Day two of the Detail King 3-Day Auto Detailing Craftsman Program focuses on hands-on exterior detailing training. Students learn proper wash techniques, clay bar decontamination, machine polishing, and paint correction using professional-grade tools. Instructors demonstrate how to restore gloss and remove surface imperfections safely and efficiently. The day wraps up with reconditioning services like headlight restoration, plastic trim dying, and paint chip repair to bring in additional revenue!

Some of the things covered on the second day are:

• Engine Cleaning & Precautions
• Bug Removal
• Cleaning Wheel Wells, Wheels & Tires
• Cleaning Trim & Door Jambs
• How to Clean Grills & Air Dams
• Environmental Fallout Removal
• Iron Removal
• Washing w/Soap & Foam Cannon
• Proper Drying Techniques
• Determining Paint Thickness
• Wet Sanding Demonstration
• Compounding & Heavy Correction
• Polishing & Swirl Removal
• Polishing Chrome & Metal
• Application of Wax/Sealant
• Headlight Restoration
• Plastic Trim Dying
• Paint Chip Repair

Day three of the Detail King 3-Day Auto Detailing Craftsman Program primarily focuses on the interior. Students go through a full interior detail including deep cleaning of carpets & upholstery, leather cleaning, and professional cleaning of all interior surfaces using commercial-grade equipment. Students learn reconditioning services like carpet dying, cigarette burn repair, and odor removal. The day concludes with a ceramic coating demonstration, and graduation where students receive their Diploma and Certified T-Shirt upon successful program completion.

Some of the things covered on the third day are:

• Headliner Cleaning
• Cleaning Dashboards & Instrument Panels
• Cleaning Cup Holders & Center Consoles
• Cleaning Door Panels w/Tornadors
• Cleaning Pedals, Pockets, Levers, and Buttons
• Hot Water Extraction for Carpet/Upholstery
• Steam Cleaning of Leather/Plastic/Vinyl
• Seat Belt Cleaning
• Clean Door Jambs & Weather Stripping
• Leather & Vinyl Conditioning
• Cleaning of Windows/Mirrors
• Carpet Dying
• Cigarette Burn Repair
• Odor Removal
• Ceramic Coating Demonstration

Meet Barry Theal, Director of Training at Detail King's Auto Detailing Institute and founder of SB3 Ceramic Coatings. With over two decades of experience in the professional detailing industry, Barry has built a reputation as a leader, innovator, and trusted authority in automotive surface protection. As an IDA Certified Detailer and Recognized Trainer, his commitment to excellence and industry standards is unmatched. Barry’s deep understanding of advanced detailing techniques, surface correction, and ceramic coating technology allows him to offer students a comprehensive and cutting-edge education.

Barry’s passion for detailing goes beyond just perfecting paint—he’s dedicated to empowering others. Whether you’re just starting out or looking to take your business to the next level, Barry brings an infectious energy and a hands-on teaching style that makes learning both accessible and inspiring. He thrives on helping detailers not only master their craft but also understand the business side of the industry, from pricing and marketing to customer service and growth strategies. His mission is clear: to help every student leave the Detail King Auto Detailing Institute with the confidence, knowledge, and skills to succeed.

Our 1-Day Jade Ceramic Coating Certification Course gives detailers the hands-on training and knowledge needed to confidently apply professional-grade ceramic coatings. Adding this certification to your skill set not only elevates your service offerings but also helps boost your credibility and earning potential. Conveniently scheduled the Monday after our 3-Day Craftsman Program, it’s the perfect opportunity to maximize your training in one trip.